App Store pricing and our new games

If you’ve read my previous blog you’ll know we’re switching from our Play Nice free to play system to a straightforward one of paid games.

The plan is to try and update our Play Nice games to have paid versions. Generally speaking they will be the same game but without the pay as you play options. We debated what to call them though? Snap Match Soccer Paid?, Fast Fishing Pro? Any Landing Plus?

Eventually we decided that as the new, paid, versions would be the ‘normal’ version of the game, it’s better to rename the old versions of the game by adding ‘PlayNice’ to them. So if you’ve got any of them, the name will change but they’ll still work the same.

We’re obviously keeping the old versions on the App Store as over a million players have downloaded them and they’re still being played every day. Plus some players have bought content and it would be unfair to penalise them. As far as is practical we’ll be keeping them updated too.

We’ve put a lot of thought into pricing too. With Flick Fishing we were one of the first app developers to recognise that gaining chart position made selling the game at the lowest price point of $0.99 worthwhile. That was of course the early days of the App Store and it worked fine then. However in the current App Store chart position isn’t quite so valid unless you can guarantee a top 10 position and way too many people seem to equate a $0.99 game with one they can wait for until it inevitably goes on offer as a free game. So we’re only going to keep the $0.99 price point for old games as a ‘budget’ label. These are our older or less popular games that we still want people playing but probably won’t have a lot of time to update that regularly.

For the bigger games we’re starting at $2.99 as a base point. Our thinking is pretty simple in that all our games are worth at least that and players who are only interested in cheaper or free games have plenty of options to trawl through 😉

Tiny TrackZ for instance is a simple (but rather deep) puzzle game, so the iOS version is going to be launched at $2.99 with the Mac version coming in at $6.99 (this covers the extra development time, lower customer base and wider range of machines to support). It may have some IAP packs to extend it at some point but only for big content add ons.

The relaunched Any Landing is going to be $3.99 as it will effectively be the same as the Play Nice version rewritten as if you’d paid the full $9.99 option for everything.  Fast Fishing will be $2.99 and Snap Match Soccer will be our first $0.99 budget title. We’re already testing the first version of Any Landing in paid mode.

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